Advantages of email marketing

Email marketing is the most inexpensive and measurable form of direct marketing available to marketers today. A targeted campaign of promotional messages, newsletters or event invitations is sent to a mailing list of contacts who have given you their permission to send them your communications.

You can use email marketing for the same purposes as traditional marketing:

• Driving sales
• Creating brand awareness
• Encouraging potential customers to visit your Web site
• Offering promotions
• Turning prospects into repeat customers

The unique advantages of email marketing:

• Fast response - 85% of responses occur within 48 hours
• Measurable return on investment - you can measure the number of emails sent, opened and unopened, as well as track unsubscribes, click-throughs and link popularity
• Increased accessibility - many join an Internet provider primarily to obtain email
• Reduced costs - there is no postage, printing, or advertising space costs

With more people around the world gaining access to the internet every day, the market is opening up - another advantage of email marketing and those emerging customers are almost within your reach. All you need now is an email marketing provider who can bridge that gap...