Email Marketing Blog

Email marketing and e-commerce, birds of a feather. It doesn’t quite rhyme, but stand these two channels next to each other and you realise how well they work together. Historically, transactional ...

...when in fact, it should be the softest. Unless you've already been sending direct mail to prospects and existing customers, it's unlikely that the first email of your campaign will be expect...

Sometimes we like to take practical examples of email marketing strategy in action, just to demonstrate to readers how effective email marketing can be at driving responses. We recently helped ...

While social media networks are being likened to the air we breathe, one company has been c...

It’s not always easy being an email marketer (or any marketer for that matter!) when you’re facing an 80/20 split in your mailing list. What does this mean? An 80/20 split is the average breakdown ...

It appears that email marketing and the micro-blogging service, Twitter have more in common than you’d expect, as both appear to be lending themse...

A recent report into email marketing trends and benchmarks has discovered that the open rates of received emails increased by 11% in the first quarter of 2009, and that click-through rates within thos...

As many as one in five email marketing messages fail to reach recipients’ inboxes, a recent report has suggested. While 3.3% of those emails simply get routed to a ‘Spam’ or ‘Junk’ folder, a staggerin...

In a recent two-part blog post, Mark Brownlow at Email Marketing Reports gave marketers some useful hints and tips for indentifying the most engaged subscribers on their email marketing lists. He sett...