Posted by Gareth Cutter on 5th June 2008 to
Product Contrary to what the weather seems to be thinking, it is now officially summer and people across the country are preparing for their holidays, jetting off to hotspots across the globe. We're thinking about hotspots at eMailCampaigner too but probably not the kind you're familiar with.
Link hotspots are one of the unique features of our eMailCampaigner software. Not many people know about it but it's one of the easiest ways of analysing how people respond to your campaigns.
The link-analysis tool registers who clicks on what link. The percentage of clicks is represented on the report visually using red spots that hover over the link in question. The more popular the link, the bigger the spot making it impossible to miss.
Being able to see which link email recipients clicked on makes tracking leads all the more manageable, giving you the flexibility of tailoring your follow-up to suit the lead in question.
While we might not have the luxury of a break here at eMailCampaigner, we are enjoying some warmth from a couple of exciting new accounts, including The UK Holiday Group. Check out their website for information on holidaying in the great British Isles.
Wherever you decide to go this summer, have a great time – and don't forget to look our for those hotspots.
