Posted by Gareth Cutter on 16th September 2008 to
Marketplace According to a recent report on E-consultancy's website, email marketing spend will grow by 24% over the rest of the year. This will take spend to a total value of £274 million, making email campaigns one of the fastest growing areas in marketing: impressive given the current state of the economy.
We predicted in January that this would be a good year for eMailCampaigner. The figures in this report come as further evidence that email advertising is a fertile base for improving sales.
When John Coyne, our business development manager read the article, he had this to say:
"I think businesses are starting to understand the strong benefits associated with targeted email campaigns. They are cost effective, fast and the ability to track your marketing campaigns in real time allow for a quicker sales process."
Sage-like words from John: he's had over seven years' experience working in marketing and developing business so he's in a good position to comment. If you'd like to pick his brains further on the subject, you can talk to him simply by emailing: john@doc-net.com or telephoning: 0870 770 4990
