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Email Marketing Blog

Check back on a regular basis for the latest email marketing news!

Latest Posts
Posted 1st October 2009:

Use Transactional Emails To Drive Sales On Your Web Site
Posted 9th September 2009:

The First Email is Always the Hardest...
Posted 21st August 2009:

Full House! A Winning Email Marketing Combination
Posted 19th August 2009:

How Not To Forward to a Friend - Email Address Harvesting
Posted 11th August 2009:

Managing the 80/20 Split in Your Email List
Posted 3rd August 2009:

Email and Twitter, Birds of a Feather
Posted 28th July 2009:

Hidden Behaviours & High Returns On Investment
Posted 23rd July 2009:

Plug The Black Holes In Your Mailing List
Posted 21st July 2009:

Engaged Customers Will ‘Click’ With Your Email Marketing

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Inefficient Marketers Aren't Making the Most out of Email ROI

Posted by Gareth Cutter on 24th November 2008 to Best Practice
Email marketing has become well-known for its robust Return On Investment (ROI) in recent months but it shouldn't be taken for granted: more goes into ROI than a low-cost per send. Recent figures h...
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New Landing Page Check-list Available from EEC

Posted by Gareth Cutter on 17th November 2008 to Best Practice
For those of you who've had trouble creating conversion-driving landing pages in the past, the Email Experience Council (EEC) has come to the rescue with an informative and educational 'Landing Page' ...
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Google and WPP Invest in Digital Marketing Research

Posted by Gareth Cutter on 3rd November 2008 to Industry
Search engine kingpins, Google have teamed up with the WPP's Marketing Research Awards Program to promote research into on-line media, and how it influences today's consumer behaviours, attitudes and ...
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Last Updated ( Friday, 19 December 2008 )