Posted by Gareth Cutter on 7th January 2009 to
Industry Welcome back to the eMailCampaigner blog. We're feeling refreshed after the Christmas break and ready to further refine our email marketing services for 2009.
Looking towards the year ahead, we can expect to see a greater migration towards digital advertising methods - including email marketing - as marketers come under more pressure to make the most of their budgets in a tough economic climate. The reasons are that many consumers are spending their free time on-line and have email accounts they check regularly already; secondly, digital advertising methods have greater levels of measurement and accountability than traditional marketing methods, which aren't always easy to test and measure in controlled circumstances.
As a result in this move towards the digital realm, market research firm eMarketer have set their predicted 2009 digital ad spend figures at £3.58 billion. These figures reflect both the current state of the economy and the findings of a recent quarterly survey from the Internet Advertising Bureau UK (IABUK), PricewaterhouseCoopers (PwC) and the World Advertising Research Center (WARC)
Here at eMailCampaigner, we also believe that in order to look forward, you have to look behind you as well. Cast your minds back and you may remember that in 2008 the DMA quoted one of the most impressive statistics about email marketing we've ever come across: a maximum return on investment (ROI) of almost £50 for every pound spent. This is why we're confident email marketing channels will continue to thrive in 2010 and beyond: after all this time, there has yet to be another marketing channel to emerge with a comparable ROI to email marketing.
Of course, you have to have a good team of people behind the computers in order to make those impressive ROIs, so our technical team is going to be working hand in hand with the marketing department to fuse advertising savvy with technical know-how. We'll keep you updated with how the teams are getting on – and we might even give you a sneak peek into the work going on behind the scenes.
