Posted by Gareth Cutter on 10th February 2009 to
Industry and
Marketplace The migration of marketing budgets to on-line channels is set to continue according to a recent report from Forrester Research. The report predicted that digital marketing spend will increase by 10% over the coming twelve months, providing a contrast to the uniformly cloudy economic forecasts. An increased uptake of on-line marketing channels such as email marketing, ecommerce and social media is to be expected as large and growing businesses seek new ways of interacting with their customer base.
The news comes hot on the heels of the Department of Culture, Media and Sport's 'Digital Britain – Interim Report', which is laying the groundwork for the UK-wide installation of 2MB speed broadband in every home by 2012. It is also yet another sign that email marketing will soon play an integral role in future marketing efforts since it is to most targeted and measurable of lead-generation channels for on-line marketers.
Further evidence of digital marketing's health is news that it is one of the few advertising sectors to see an increase in employment levels. Advertising is traditionally hard hit by economic downturns so it's cheering news to see faith is being invested in this area.
We will keep you posted on any further developments. In fact, expect us to be updating more regularly as the world of email marketing just seems to be getting busier!
