Posted by Gareth Cutter on 18th February 2009 to
Marketplace This week, further statistics showing the continued migration of marketing budgets to email marketing have been published by the Center for Media Research.
Out of the 3,000 marketing executives surveyed in the study, 80.4% singled out email marketing as the strongest advertising channel they had at their disposal, beating the second-highest performing channel, search marketing, chosen by 56.8%. As a result, over half of those surveyed stated their intention to increase their email marketing budget allocation in 2009.
In the same survey, 63.2% of marketing executives chose 'new customer acquisition' as the most important advertising goal for their company. This suggests that marketing executives recognise the growth potential of targeted, consistent email campaigns sent to new prospects, designed to win customer loyalty. These companies are actively seeking to expand in the shrinking economy and see email marketing as the most suitable channel for achieving this aim.
All we can say is expect more reports of this kind as the year progresses!
