Email Marketing Blog

According to a recent report, it has been discovered that "... nearly 20% of email marketers have no clue how their email marketing campaigns perform" - a startling figure given that financial ...

Like any other channel you choose to build from scratch, a 'do-it-yourself' approach to email marketing is liable to backfire if you don't make the proper checks before hand, as a recent ...

A poll of 1,000 finance directors across the UK has discovered that more than four out of five support an increased investment in marketing platforms, including email marketing, despite the rec...

Imagine the situation: first thing on a Monday morning, hundreds of thousands of people are scrolling through their inboxes to see what they might have missed over the weekend. Your email marketing...

Our new white paper on improving email campaign success, 'Optimise Email Content for Increased Sales in Five Easy Steps' is now available for you to download in our ...

Merkle’s recent View from the Inbox 2009 study has revealed that 59% spend...

Are you missing a valuable opportunity to sell to subscribers in your email marketing? Quite possibly, because a recent report from Return Path’s Professional Services Group has shown 58% of re...

When is it ever right to give up on a prospect? If you've been sending consistent email marketing campaigns to them for over several months with no response then maybe the best thing would be t...

"Email is the tightest link ever forged between buyer and seller." So said Engauge Chairman, Stan Rapp at this year's ...

More useful information for marketing managers has been published by the DMA, following on from the figures reported in our last ...