Email Marketing Blog

A recent case study posted on the MarketingSherpa website has demonstrated how companies can use new content combin...

Advertising spend forecasts don’t really make for great reading at the moment: a global decline of 6.9% is predicted for 2009, with any recovery unlikely to happen before 2010. But the one channel fig...

Here we were, thinking email marketing was one of the more senior proponents of on-line advertising when we heard 45% of marketers see it as a ‘new marketing automation solution’. It was almost as if ...

Once you’ve had a contact on your email marketing list for more than a few months, it can be tough letting them go – after all, you’ve spent time and money building your list; losing a subscriber feel...

‘Consistency is key’ is a mantra drummed into every marketer by marketing gurus and for good reason: consistently high-quality content in your email marketing is more likely to gain trust in su...

The steady decline of postage volumes has led to the second increase in postage stamp prices in just 12 months. As of yesterday (6 April), first and second class stamps were increased by 3 pence each ...

If you've been wondering how to harness the power of Internet video to create PR, draw visitors to your website and make more sales, our most recent article about ...

If there is one good thing to have come out of the recession, it's the fact marketers have had to re-evaluate how they communicate with their subscribers. Although this reflex action isn't exactly des...

A recent Marketing Sherpa article got us thinking: 'nothing ever stands still in the world of email marketing'. You might have had ...