Email Marketing Blog

A strong email marketing campaign thrives on high-quality data, which is why we always recommend including data capture elements on your web site. Even if it doesn’t have transactional capabili...

In a recent survey, Internet Retailer asked survey respondents what their adoption of email marketing tactics was like in comparison to...

"In a down economy, it is a wise strategy to find potential customers who actually have money." – from, ...

B2C companies – compared to B2B companies, you have it made when it comes to composing email marketing newsletters. More often than not, the target market is broader, new content is easier to c...

The way your business chooses to communicate with people can be a sensitive issue, and the consequences of getting it wrong can be as bad as: Damaged reputation Lost contact confidence Forfeit...

The success of email marketing depends heavily on the quality of your content. It has to be targeted and relevant to consumers when they ask themselves, ‘What’s in it for me?’ If you’re having one...

Consumers who interact with businesses using multiple channels tend to spend more on average than those who interact via a single channel. It’s not surprising when you think about: after all, there ar...