Email Marketing Blog

If anyone was in doubt about social media’s ability to circulate news faster than traditional media, the untimely passing of Michael Jackson will serve as a startling example: reports of Jackson’s dea...

The number of people using mobile devices to access their email accounts is slowly rising, research shows. Email has traditionally displayed very badly on mobile phones on account of phones' small ...

When composing your email marketing messages, our guess is you probably have the following scenario in mind: recipients will receive and open the email, read it from top to bottom, love it and then ex...

Whatever you want people to register for – an email marketing newsletter; a white paper or an online forum – the registration form can persuade or dissuade the site visitor from fulfilling the ...

Your email marketing will experience diminishing returns if you use the same format for writing promotional emails as you do business correspondence. Your list will become fatigued as more subs...

If list-building feels like a Herculean task to you, try turning to your existing subscribers for help. They can do most of the leg-work by sharing the content on their favourite social networks. All ...

From now on we’d like to impose a ban on the word ‘generic’ – because when it comes to email marketing, there should be nothing generic about your campaigns; messages can be targeted to recipients and...

Taking some artistic license with the original fable (which I hope you’re all familiar with) imagine for a second t...