Email Marketing Blog

A recent report into email marketing trends and benchmarks has discovered that the open rates of received emails increased by 11% in the first quarter of 2009, and that click-through rates within thos...

As many as one in five email marketing messages fail to reach recipients’ inboxes, a recent report has suggested. While 3.3% of those emails simply get routed to a ‘Spam’ or ‘Junk’ folder, a staggerin...

In a recent two-part blog post, Mark Brownlow at Email Marketing Reports gave marketers some useful hints and tips for indentifying the most engaged subscribers on their email marketing lists. He sett...

Some recent growth forecasts on interactive and digital advertising from Forrester Research have earmarked email marketing for continued growth between now and 2014, at the expense of traditional medi...

There are people in life that we feel we know and trust, and when they tell us they think the food over at Restaurant X is the best they’ve ever tasted, or the service at their local garage is second ...