Posted by Gareth Cutter on 3rd August 2009 to
Industry and
Best Practice It appears that email marketing and the micro-blogging service, Twitter have more in common than you’d expect, as both appear to be lending themselves very well to B2B and B2C communications. Twitter has in-fact become the ‘most linked to’ social media site from marketing emails.
The research from Email Data Source shows that Twitter has even outstripped Facebook in email link popularity: 41,399 email campaigns have suggested recipients become followers of companies online this year, compared to 41,052 similar requests to join Facebook groups. The growth has been staggering: two years ago, only 215 campaigns linked to Twitter.
So what is the reason for the growth, and what are the possible benefits for your business from joining in?
It’s likely that many companies have been seduced by the news of Dell Computer’s profitable experiments in the platform and aim to turn it into a direct sales channel; others may see it as a marketing tool way of spreading viral content via a dedicated following across the world, reaching more potential customers instantaneously; still others might want to use it as a way of maintaining personalised customer service, tweeting instant replies to queries – or all of the above!
Overall, the platform seems overall more interactive, flexible and open to corporate involvement than Facebook does. Add to the fact that interest in the micro-blogging platform has exploded over the past year, it seems very much the place to be for businesses, despite criticism from some quarters. We imagine the collective response to Conservative leader, David Cameron's recent PR blunder would be something along the lines of, ’41,399 twits can’t be wrong.’
Stay posted for future ideas on how else a combination of email marketing and Twitter may be able to help your business.
