Email Marketing Blog

Email marketing and e-commerce, birds of a feather. It doesn’t quite rhyme, but stand these two channels next to each other and you realise how well they work together. Historically, transactional ...

...when in fact, it should be the softest. Unless you've already been sending direct mail to prospects and existing customers, it's unlikely that the first email of your campaign will be expect...

Sometimes we like to take practical examples of email marketing strategy in action, just to demonstrate to readers how effective email marketing can be at driving responses. We recently helped ...

While social media networks are being likened to the air we breathe, one company has been c...

It’s not always easy being an email marketer (or any marketer for that matter!) when you’re facing an 80/20 split in your mailing list. What does this mean? An 80/20 split is the average breakdown ...

As many as one in five email marketing messages fail to reach recipients’ inboxes, a recent report has suggested. While 3.3% of those emails simply get routed to a ‘Spam’ or ‘Junk’ folder, a staggerin...

In a recent two-part blog post, Mark Brownlow at Email Marketing Reports gave marketers some useful hints and tips for indentifying the most engaged subscribers on their email marketing lists. He sett...

There are people in life that we feel we know and trust, and when they tell us they think the food over at Restaurant X is the best they’ve ever tasted, or the service at their local garage is second ...

If anyone was in doubt about social media’s ability to circulate news faster than traditional media, the untimely passing of Michael Jackson will serve as a startling example: reports of Jackson’s dea...

When composing your email marketing messages, our guess is you probably have the following scenario in mind: recipients will receive and open the email, read it from top to bottom, love it and then ex...