Email Marketing Blog

It appears that email marketing and the micro-blogging service, Twitter have more in common than you’d expect, as both appear to be lending themse...

A recent report into email marketing trends and benchmarks has discovered that the open rates of received emails increased by 11% in the first quarter of 2009, and that click-through rates within thos...

Some recent growth forecasts on interactive and digital advertising from Forrester Research have earmarked email marketing for continued growth between now and 2014, at the expense of traditional medi...

The number of people using mobile devices to access their email accounts is slowly rising, research shows. Email has traditionally displayed very badly on mobile phones on account of phones' small ...

More useful information for marketing managers has been published by the DMA, following on from the figures reported in our last ...

The most recent DMA National Email Benchmarking Report has been published covering data in Q2. of 2008 (April, May and June). Marketing executives wishing to improve their email marketing plann...

As part of Doctor Net's Corporate Social Responsibility programme for 2009, eMailCampaigner will be teaming up with The Big Issue in the North to provide a years' worth of free email marketing ...

The migration of marketing budgets to on-line channels is set to continue according to a recent report from Forrester Research. The report predicted that digital marketing spend will increase by 10% o...

Email marketing has come top of the rankings for return on investment (ROI) and usage by consumer marketers, a recent Marketing Sherpa ...

Christmas Day and New Year's Day are well and truly behind us now – but there's another important date coming up for email marketing: Valen...