Email Marketing Blog

The steady decline of postage volumes has led to the second increase in postage stamp prices in just 12 months. As of yesterday (6 April), first and second class stamps were increased by 3 pence each ...

If there is one good thing to have come out of the recession, it's the fact marketers have had to re-evaluate how they communicate with their subscribers. Although this reflex action isn't exactly des...

This week, further statistics showing the continued migration of marketing budgets to email marketing have been published by the Center for Media Research. Out of the 3,000 marketing execut...

It's official: figures released by the Government over the weekend confirm the UK economy is in recession - but another document released recently by Xtreme Information's Insight division is urging bu...

With approximately 8 weeks to go before Christmas Day, retailers are busy preparing their email advertising and sales strategies to go on the offensive. Since recent figures show that the non-food ret...

The eMetrics Marketing Optimisation Summit in Washington D.C. is only halfway through it's five day programme and has already turned heads with the findi...

It comes as little surprise that the financial sector is trimming its expenditure, what with all the recent news of nationalisations and bail-outs. This pessimistic outlook is reflected in the most re...

According to a recent report on E-consultancy's website, email marketing spend will grow by 24% over the rest of the year. This will take spe...

As the financial year comes to a close, we find ourselves in the midst of a credit crunch. Forecasters are warning of a rough ride for the UK's economy ahead. How long the crunch will last and whether...