Case Studies

So much for the theory - now for the practice! These case studies have been written to show you how eMailCampaigner's email marketing solutions have brought success to a diverse range of respected clients, reducing their marketing spend and increasing their return on investment - and to give you an idea of how email marketing can apply to your business.

More in-depth case studies are available on demand: please use the contact details supplied at the bottom of the page. For now, read on to find out how our email marketing solutions have made a positive difference to just a few of our clients.

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Mulberry Group

Ethical Events (a division of The Mulberry Group) is a completely new approach to events: one that goes beyond paying lip-service to the problems that face us all but actually does something about it. Ethical Events recognises that businesses will need to hold seminars and conferences so they provide hospitality to clients and potential clients, continue to reward staff and customers alike and ensure that every event undertaken has an ethical benefit associated with it.

Each time a client undertakes a programme with Ethical Events, they are asked to choose a charity which will benefit in turn from the event undertaken. Ethical Events will then contribute a proportion of their profit from each and every event to the client's chosen charity, or to one of the Ethical Events supported charities.

Through using eMailCampaigner's email marketing solutions, Ethical Events were able to maximise their exposure through a series of carefully targeted email campaigns focusing on Ethical Events' support of Save The Rhino. Together, we monitored recipient's feedback and this helped us to prepare the content for the following campaigns, which included an interactive questionnaire and event RSVP's.

"We are grateful of the help we received from Doctor Net in launching our new Ethical Events division. Their email marketing expertise is second to none and their willingness to review our content and offer constructive comment allowed us to ensure what we sent was informative and struck the right chord with our recipients. I would have no qualms in recommending them to others."

Martin Chick - Director - The Mulberry Group

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Peninsula

Peninsula is the leading provider of employment law and health & safety services in the UK. One of their routes to market is inviting business representatives to the seminars they hold on specific legal issues. In the past, invites were sent solely by direct mail eight weeks in advance of the seminar, with follow-up invitations and reminders sent by direct mail in the subsequent weeks.

Peninsula found that the high cost of direct mail invites was eating into their profit margins and the potential for misdirection of invites was high. By sending invitations via email, eMailCampaigner has helped reduce direct mail send volume by almost 20%, producing significant cost savings across the year. In addition to creating a stronger return on investment, it has shortened the route to market, with invites sent weeks instead of months in advance of seminars. Peninsula staff are able to monitor which invites have been delivered successfully and recipients can register their interest immediately via email.

To help retain existing customers, Peninsula produce Bottom Line, a print magazine informing customers of relevant updates in Peninsula’s services and the legal areas they operate in. This used to be printed on a quarterly basis, but management found this schedule wasn’t able to keep up with the updates they wanted to publicise to their readership. Now Peninsula produce a fortnightly e-newsletter, Bottom Line Express which they distribute to their mailing lists in addition to Bottom Line magazine, now published twice yearly. This increased frequency of communications has heightened customer engagement and improved retention levels whilst bringing about further cost-reductions.

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More case studies on their way!

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For more information on how our email marketing solutions have helped other businesses - and could potentially help yours too - please call John Coyne on 0870 770 4990