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Press Releases and News Articles
eMailCampaigner.com Eradicates 'Hidden' Email Marketing Costs with Modular Template-Editing System - 25th November 2008
eMailCampaigner.com, an email marketing provider based in Manchester, UK have developed a software feature designed to combat the marketing inefficiencies losing businesses as much as £42,000 each per year.
The new modular template-editing system developed by eMailCampaigner allows marketers to design, compose and administrate their email campaigns with greater efficiency, saving time and money spent on the 'hidden costs' of email marketing.
Recent research conducted in the UK has shown that in worst-case scenarios it can take as many as 19 hours to prepare an email campaign for broadcast, costing the equivalent of £800 per campaign, or £41,600 over the space of a year for a weekly email.
eMailCampaigner has found it can dramatically reduce the amount of time it takes to prepare an email with its new modular template-editing system. Since its launch it has helped numerous eMailCampaigner clients regain the ability to modify the content and design of their advertising campaigns quickly, generating a higher ROI and greater customer satisfaction.
With the new system, marketers can integrate, remove and adjust modules as they compose the email and see it represented as it will be delivered without the need for any technical knowledge.
Chris Maule, Managing Director of eMailCampaigner had the following to say: “Our clients have seen the time it takes to put together an email campaign massively reduced since we introduced this system - by as much as 80% in some cases.”
He continued: “The hidden costs of £800 to design a campaign will be worrying to some and just surprising to the rest of us. Any email campaign that takes that long to produce and costs that much to set up clearly isn't adhering to best practices. Our system goes beyond what is typically expected and I'm delighted that our clients have seen a positive return from it, producing professional email campaigns in less time than ever.”
NOTES TO EDITORS
eMailCampaigner.com is a subsidiary of Doctor Net, a UK based digital marketing agency providing ecommerce, email marketing and CRM solutions.
Record Year Predicted for Digital Advertising Spend - 9th October 2008
Despite daily reports of a global financial crisis, recent figures from the Internet Advertising Bureau show on-line expenditure jumped 21% last year to £1.6bn despite tough trading conditions. This figure is likely to rise much further in 2008 as organizations decrease their spending on traditional advertising such as television and print, and turn their attention towards on-line advertising instead.
Chris Maule, the Managing Director at eMailCampaigner, believes the reasons for this growth can be attributed to a number of factors:
"The main difference between on-line marketing and traditional channels is accountability. You can track where every penny of your on-line investment goes. That kind of transparency you just don't get with TV or print advertising."
Digital advertising has a big role to play in the current economic climate and is responsible for advertising's overall growth as an industry: without it, market spend would actually have shrunk by 4.6%.
Maule continued, "Despite the slowdown in other advertising sectors, we continue to receive fresh enquiries from organizations keen to maximize their marketing spend. It's important for marketing professionals to be able to invest their budget correctly and to know exactly what they are getting for their money. From our point of view, there's nowhere to hide and the challenge is to ensure we are providing real value on returns for our clients."
NOTES TO EDITORS
eMailCampaigner is an email marketing software program designed and run by UK based digital marketing agency, Doctor Net. In addition to eMailCampaigner, Doctor Net provides ecommerce and CRM solutions to SMEs and large organizations.
Email marketing spend to grow by 24% in the UK in 2008 - 22nd August 2008
Spending on email marketing services will grow by 24 per cent this year in the UK, according to a new report from E-consultancy.
Forecasts within the 2008 Email Marketing Platforms Buyer's Guide suggest that email marketing will reach a value of £274 million by the end of the year.
Manchester based email marketing gurus eMailCampaigner.com believe that there are a number of reasons behind the growth. Business development manager John Coyne puts this increased spending on email marketing down to the medium making better economic sense, especially in comparison to traditional marketing channels and during this period of economic uncertainty.
He says, "Despite the doom and gloom surrounding the UK economy, we've noticed a significant upturn in customer spend. I think businesses are starting to understand the strong benefits associated with targeted email campaigns. They are cost effective, fast and the ability to track your marketing campaigns in real time allow for a quicker sales process".
As email marketing becomes more integrated with both on-line and off-line campaigns the industry's future certainly looks bright.
NOTES TO EDITORS
eMailCampaigner.com is owned by Doctor Net, a UK based digital marketing agency providing ecommerce, Email Marketing and CRM solutions. http://www.doc-net.com/ | http://www.eMailCampaigner.com/
Healthy figures despite global economy fears - 14th March 2008
UK On-line Marketing Spend Buoyant
Digital marketing agency Doctor Net are celebrating a great start to 2008 after winning some high profile accounts within January and February. The Manchester based firm have noticed no decline in customer spend despite fears over the economy. This news comes hot on the heels of findings that UK Internet advertising budgets grew further in the fourth quarter of 2007 despite cutbacks in other channels, that's according to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA).
Doctor Net, who provide email marketing, ecommerce and CRM solutions, said the market was buoyant and that it showed no signs of slowing. Exhibiting at this years Technology for Marketing & Advertising show (TFM&A) at Earls Court further highlights the growing numbers of companies who are turning their spend to on-line channels.
Doctor Net's business development manager John Coyne, exhibited at the show; "We had been quoted figures on the number of attendees in 2007 and initial results show a good increase on those figures. Our stand was extremely busy and all attendees and exhibitors seemed in great spirits".
The company have recently upgraded their eMailCampaigner application and used TFM&A to launch a new email template editing tool.
Mr Coyne continued, "The feedback from visitors to our stand was extremely positive and more than justified our decision to invest in developing eMailCampaigner. We felt it was important to make creating email campaigns as easy and efficient for our customers as possible. That seems to have worked and hopefully it should drive new business from those visitors we were able to demo to at TFM&A. As far as we are aware, no other email marketing providers in the UK are offering this sort of flexibility within their template editors".
February also saw Doctor Net win the email marketing and communications account with The British Association for Shooting and Conservation (BASC), a British organisation whose mission is to promote and protect sporting shooting and the well-being of the countryside throughout the United Kingdom and overseas.
"BASC are celebrating their centenary this year, so it is a really exciting time to be supporting them with their on-line communications", said Coyne.
Doctor Net Predicts Environmental Pressures will cause the Death of the Company Christmas Card - 10th December 2007
A Manchester-based email marketing and ecommerce company is predicting the death of the company Christmas card after client email cards exceeded 250,000 for the first time in the company's history.
The milestone comes at the end of year on year increases since the company first started sending email Christmas cards 4 years ago.
With companies under increasing pressure to demonstrate that there business is environmentally conscious, Doctor Net believes the future looks bleak for the traditional printed seasonal wishes.
Doctor Net business development manager John Coyne said,
"We've spoken to a number of clients about their reasons for changing over from posted to email Christmas cards. The first reason is always the savings on administration time. Hours stuffing and labelling hundreds of Christmas cards is no match for simply pressing send on an email!
"But increasingly, we say at least half of, clients are citing environmental pressures for making the switch. The more companies sending e-cards would have a significant multiplier effect on the world's forests. And there's also the use of fossil fuels required to deliver them."
The company's own environmental push is part of an inspirational campaign called "Project 007". In addition to the email Christmas cards, Doctor Net has changed their source of energy to a supplier who provides 100% renewable energy. They also work in partnership with Manchester-based Emerge Recycling who are paid by the company to collect waste paper and plastic on a daily basis.
John adds, "We are really proud of what we have achieved this year and all staff are to be congratulated on the effort they have put in. We'll certainly continue in the same vain next year and hope we can share best environmental practice with clients old and new in 2008."
NOTES TO EDITORS
Facts about "Project 007"
Doctor Net begin using the "Daily Takeaway" service from Emerge Recycling. Emerge are paid to pick up and recycle all waste paper and plastics.
Energy supplier is changed to Good Energy, who provide 100% renewable energy
Staff bought Innocent Smoothies as part of Innocents "Buy One, Get One Tree" campaign. For every smoothie bought a tree is planted in a 3rd world nation. All empty bottles are recycled.
Doctor Net sends tens of thousands of Email Christmas cards in 2007 on behalf of clients. Many clients choose to donate saved money to charity. 1 million traditional cards use over 150 trees within the Brazilian rainforest.
GoinGreen (the electric car company) and Ethical Events (an event management company who donate profits to Ethical causes) continue to receive support from commercial relationship with Doctor Net
Staff urged to use public transport wherever possible for commercial purposes. Car usage decreased by 60%
eMailCampaigner Reaches Landmark Account - 1st August 2007
Manchester based Doctor Net today reached a milestone to be proud of when they signed up the 500th client to their email marketing application, eMailCampaigner
The agency, based in Manchester City Centre, are working with Boobaloo - the company behind Kids Trolley Karts available in Asda superstores and shopping centres nationwide.
The project between eMailCampaigner and Boobaloo is aimed at installing more Boobaloo Kiddy Karts into supermarkets and shopping centres. To do this, Doctor Net have devised a strategy that allows Boobaloo to send out informative emails to shopping centre managers throughout the UK. These emails are branded and include links through to the Boobaloo and Child Safe websites.
Boobaloo Director, Robert Morris, commented, "We all hear about horror stories of children going missing whilst out shopping but if a shopping centre or supermarket installs Boobaloo karts then that risk is eliminated".
On the project with Doctor Net, Morris is equally confident, "It wasn't practical to go to every retail park, shopping arcade or supermarket in the UK so we wanted a way to target these prospects quicker. When we first spoke to the team at eMailCampaigner, they understood immediately what Boobaloo were about and they had strategies and techniques that could help us. We have a simple yet effective way of targeting our potential customers quickly and we can track who takes an interest in our message. If they do, we then get on the phone to them. We know the concept works as there are over 4,000 Boobaloo karts in circulation worldwide - we just need to let more people know".
Doctor Net's John Coyne commented, "We haven't really given too much thought to be honest. We are more excited about working with Boobaloo than we are about obtaining our 500th eMailCampaigner client".
The company have also developed their own ecommerce and customer relationship management (CRM) solutions. "I'll be even happier when we reach 500 clients with each of those products which hopefully won't be too far away", added Mr Coyne.
Local Firms Team Up to Fly the Flag for Manchester - 16th July 2007
Some of the biggest names in the Airline Industry were present to meet the team at EDM Ltd recently. The Oldham based company were exhibiting at the World Aviation Training conference and trade show in Orlando, Florida, and they were able to invite industry executives thanks to digital marketing experts Doctor Net - also based in Manchester.
Last month, Doctor Net won a pitch to support EDM's on-line communications strategy. Using Doctor Net's eMailCampaigner tool, EDM are able to keep in touch with existing, past and prospective customers by way of news updates and information sent via email.
Mick Bonney, Head of Business Development for EDM said, "In the past year we have been providing valuable evacuation training and service simulators for the likes of Virgin, KLM, Easy Jet, Air India, Austrian Airlines and Alitalia and we felt it was the right time to start telling people about our success and also inform them when and how they can come and meet us. Even better was being able to see which important contacts had opened the email - thanks to Doctor Net's reporting tools."
One of the first email campaigns put together was an invitation to the World Aviation event that allowed recipients to RSVP. Mr Bonney commented, "We were recently exhibiting at an event in Florida and some of our airline contacts mentioned that they had received our email so we know the message is getting out there which is great".
Doctor Net themselves are no stranger to promoting the wealth of talent available from Manchester's digital agencies. The city centre based company have worked with some great brands such as Waterstone's, BAA, Chelsea FC Travel, Jaguar, Brewers Fayre and Holmes Place (now Virgin Active).
"Our Email Marketing, ecommerce and CRM solutions have allowed us to work with some great names over the past 10 years, though it is always nice to be working with a company much closer to home", commented Doctor Net's John Coyne. "When we first met EDM we knew there was so much potential to achieve great results with email marketing as they had some great news articles along with a targeted list of contacts they wanted to communicate with. It is excellent for both of us to be promoting Manchester on a national and international stage".
I'm No 'Green' Criminal - 10th July 2007
"A BUSINESSMAN was branded an environmental criminal by Manchester council - although he pays to recycle his firm's rubbish.
Chris Maule, managing director of e-mail marketing and software company Doctor Net, has been paying private recycling company Emerge Recycling to collect his waste - usually bags of shredded paper - for six months.
Specially-marked bags are left on the pavement outside the Fennel Street firm...." - Snippet from the Manchester Evening News on 10th July 2007.
Read the full article here
Doctors On The Run - 20th May 2007
The team at Doctor Net are always up for a challenge whether it be creating successful solutions for their clients or running as fast as they can for as long as they can!
Always ones to protect the downside of any situation, Doctor Net invited Chris' General Practitioner brother along! "I think everyone's done some training this year, but it's nice to have a medical doctor running along with the rest of us from Doctor Net!"
"This will be the fifth year Doctor Net has taken part in the Great Manchester 10K", commented Managing Director Chris Maule. "It's always great day and good to get as many people involved as possible."
The team all finished with good times this year and expect to return to the race in 2008.
Ethical Agency Throws Out The Rubbish - 30th March 2007
UK Marketing agency doing all they can to preserve the World-wide-planet
Digital specialists Doctor Net have jumped well and truly onto the carbon balanced bandwagon and are currently working on 3 different projects that hold the environment's best interests at heart.
This year has seen the company team up with Recycling experts Emerge and event management agency Ethical Events. Ethical Events ongoing work with Save The Rhino has been well publicised and Doctor Net are continuing to support the marketing efforts for this campaign.
No stranger to helping out where they can Doctor Net became involved in the 'green initiative' a number of years ago when they developed GoinGreen's new car showroom � their on-line ecommerce site. GoinGreen, now make the world's best selling electric car.
The partnership with Emerge has had an immediate effect on staff at Doctor Net who were shocked to find out that 1 billion Christmas cards ended up as waste in 2006. The team now recycle all paper and card which is collected as part of the Emerge's 'Daily Takeaway' service.
In addition to their ongoing campaign to get companies to send their marketing material by environmentally friendly emails they have come up with the following tips of how you can make a difference with just a small effort in the workplace:
- Purchase and use recycled paper
- Only print emails and documents if it is essential
- Encourage staff to re-use and recycle paper rather than wasting
- Re-use scrap paper
- Issue company literature and documents internally and externally via email
- Set targets and offer staff incentives to implement and promote waste minimisation
- Set targets that can be measured - has your expense of purchasing paper decreased?
- Set your printer to print on both sides of the paper by default as you will use less paper
NOTES TO EDITORS
Doctor Net is a UK based digital marketing agency providing ecommerce, Email Marketing and CRM solutions. http://www.doc-net.com/
Ethical Events are an event and corporate hospitality agency who contributes a proportion of their profit from each and every event to the client's chosen charity or to one of the Ethical Events supported charities. http://www.ethical-events.co.uk/
Emerge Recycling offer multi material collections from businesses and homes as well as Waste Consultancy and a Schools Recycling Programme. http://www.emergemanchester.co.uk/
None Like It Hot - 2nd February 2007
Undeniably it's unseasonably warm, and according to a panel of UN scientists, it's not just somebody's fault; it's your fault. It's not very good for one's self esteem being responsible for the demise of your species so what can you do to help stop the Earth sliding into global melt down?
One area that you can make a big difference without causing yourself too much personal pain is in the office. You may be surprised to find out that an average office worker prints out 1,200 pages per month (21% of which ends up in the bin the day it was printed). If you're cringing reading this then the figure is probably a little too high.
UK based Email Marketing specialists Doctor Net believe the solution is simple. In addition to their ongoing campaign to get companies to send their marketing material by environmentally friendly emails they have come up with the following tips of how you can make a difference with just a small effort in the workplace:
- Purchase and use recycled paper
- Only print emails and documents if it is essential
- Encourage staff to re-use and recycle paper rather than wasting
- Re-use scrap paper
- Issue company literature and documents internally and externally via email
- Set targets and offer staff incentives to implement and promote waste minimisation
- Set targets that can be measured - has your expense of purchasing paper decreased?
- Set your printer to print on both sides of the paper by default as you will use less paper
NOTES TO EDITORS
Doctor Net is a UK based digital marketing agency providing ecommerce, Email Marketing and CRM solutions. http://www.doc-net.com/
FloorHeatingOnline.com Makes Competition Break into Sweat - 2nd August 2006
Grimsby based FloorHeatingOnline.com have today launched their 2nd generation ecommerce site using Doctor Net's SprintEcommerce platform. FloorHeatingOnline.com had been successfully trading on-line for some time but wanted to partner a company that could help drive their aggressive sales and marketing targets and could show a track record of developing robust, secure and scalable ecommerce solutions.
"We're all very excited about the launch of the new site," commented Doctor Net's Managing Director Chris Maule. "We are looking forward to driving sales up for the team at FloorHeatingOnline.com and helping them develop a strong multi-channel sales and marketing strategy."
Visit http://www.FloorHeatingOnline.com/ and www.doc-net.com today and find out more.
GoinGreen.co.uk Launches New Website - 18th July 2006
GoinGreen are not your average car company. Straight off the block you can see this when their G-Wiz electric car offers 600 'mpg' (equiv) and is exempt from road tax and congestion charge!
Their aim is to inspire as many people as possible to 'go green', so the company developed a business model which has eliminated many of the traditional costs associated with selling vehicles. GoinGreen sell direct to customers with no dealers, no showrooms, no advertising - it is all viral and web based - so their ecommerce platform is of paramount importance in this strategy.
Their new website, which launched today, is the second generation website that Doctor Net has developed for the company. The new site based on Doctor Net's SprintEcommerce platform adds full transactional capacity as well as many other features and gives the company the firm base it needs for the rapid growth in its market place.
Visit http://www.GoinGreen.co.uk/ and http://www.doc-net.com/ today and find out more.
ArkClothing.com Creates Valuable New Channel for RETT Retail - 9th September 2005
Today sees the launch of http://www.arkclothing.com/ a valuable new sales channel for RETT Retail who run the ARK brand street wear stores in eight prominent locations across the North of England.
RETT Retail, who employ over 100 people, sees the internet as a vital part in their growth strategy and have targeted the new website to contribute a million pounds to sales in it's first 12 months.
ARK chose Doctor Net as a partner in the project due to their proven ability to deliver solutions able to handle multi-million pounds worth of transactions on an annual basis and quickly and cost effectively understand and deploy complex business software.
Visit http://www.arkclothing.com/ and http://www.doc-net.com/ to today and find out more.
Doctor Net Launches 4th Generation Website - 9th November 2004
Doctor Net has today launched its 4th generation website and celebrates its 8th year as one of the UKs leading technology houses. This latest generation website brings the company's service portfolio up to date. "The driving factor behind all our products and solutions is that we deliver ROI to our customers", comments Chris Maule, Managing Director.
Visit http://www.doc-net.com/ today and find out more.
Doctor Net Limited Powers Gear4Music.com into the National Finals of the 2004 DTI Ecommerce Awards - 10th September 2004
Local internet company Doctor Net Limited has helped its client Gear4Music.com pick up two awards at Yorkshire and Humber Regional Final of the 2004 DTI ecommerce awards. The awards were held in Barnsley on the 10th September 2004.
Gear4music.com won the e-trading category and received a 'highly commended' award in the e-business category. The awards were won for the solution that Doctor Net has produced for them over the last 2 years. The awards judge the use of the internet and internet technologies from over 400 entrants, each of the companies being individually interviewed.
Doctor Net created a system for Gear4music.com that has helped reduce their running costs. This has been achieved by the integration of the website in to a bespoke Customer Relationship Management (CRM) system which allows easy access to important customer, ordering and manufacturing information. This new system has transformed the business over the past 24 months and allowed the Gear4music.com to achieve it's tough growth targets.
Chris Maule, Managing Director at Doctor Net said, "The DTI Ecommerce awards are our industry's most acknowledged and prestigious awards. To have our work recognised is fantastic and the whole team are very excited. We're now looking forward to going to the National Finals in London at the beginning of next month and we're hopeful that we won't be coming back empty handed!"
The London Finals are held at the Grosvenor House hotel in London on the 6th October 2004.
Timelogging.com Goes Live - 11th February 2004
Doctor Net's latest ASP, timelogging.com, went live today. The application is designed to increase the efficiency in small to medium sized work groups (10 - 250) by tracking activities against clients and projects.
"We've been using the application in house for some time now," commented Chris Maule, Managing Director of Doctor Net. "The increase in productivity has been excellent. I fully believe in the principal that to make better use of time, you need to analyse what you are doing and timelogging.com makes this process as painless as possible. This information can then be reported down to department heads so they can help their team get more out of their days. We've also found that timelogging.com creates a positive 'hustle' in the office and there have been few problems with take-up and staff ownership of the application."
And the cost of this progress? "10+VAT per seat per month, which we believe is negligible when compared against staffing costs. Could you get five to ten hours more a month out of each of your team members for a tenner?"
Sign up for a free trial at http://www.timelogging.com/
eMailCampaigner v2.0 Goes Live - 19th March 2003
The latest version eMailCampaigner, Doctor Net's email marketing ASP was launched today. Version 2 builds on the success of previous versions whilst adding increased functionality and a redesigned user interface. The application is a practical solution to companies permission based email requirements that helps them manage, create and monitor their e-marketing program effectively. eMailCampaigner is an affordable solution that helps companies gain control of their email campaigns. Its clear interface and dynamic feature set allows them to manage lists, create campaigns and most importantly, monitor results.
"The take up has been very good so far," commented Chris Maule, Managing Director of Doctor Net. "We have a wide range of clients across a variety of industries getting excellent results from the system. Our growing client list includes, Holmes Place, Jaguar and DTZ; proof that any industry can benefit from this essential e-marketing application. All our existing clients will immediately benefit from the extended feature set of this new version, a clear advantage of our ASP delivery model."
Find out more today by visiting http://www.emailcampaigner.com/
Last Updated ( Friday, 13 February 2009 )
